Selected projects matt
jones has worked on include the following
exhibitions, sports events and launches:
Abu Dhabi Golf Championship 2007
Event: US$2million European Tour tournament,
featuring top golfers Padraig Harrington, Retief Goosen, Sergio
Garcia, Paul Casey, Henrik Stenson, Colin Montgomerie etc;
Client: MCS Action PR (for IMG);
Involvement: Working out of the on-site Media
Centre, generating daily stories for the tournament website
and press releases (from player interviews to off-course activities).
Event: The world’s largest B2B real
estate, property, architecture and interiors exhibition, held
Client: Shamal Marketing Communications (for
Involvement: Working out of the on-site press
office, generating daily stories for press releases.
Dubai Tennis Championships 1998-2003
Event: Back-to-back ATP and WTA tennis tournaments,
featuring Boris Becker, Roger Federer, Martina Hingis, Monica
Seles, Martina Navratilova etc;
Client: Working with Promoseven for Dubai
Involvement: Pre-event awareness; managing
the on-site press office and international media; co-ordinating
player photo-calls; and moderating post-match player interviews.
Planet Hollywood Dubai 1998
Event: The launch of the movie-themed restaurant
in Dubai, featuring Bruce Willis, Sylvester Stallone, Patrick
Swayze, Cindy Crawford etc;
Client: Working with Promoseven for the local
Involvement: Co-ordinating Arabian-themed
photo-ops with the stars on launch night.
Saadiyat Cultural District 2007
Event: The unveiling of designs for landmark
public buildings in Abu Dhabi by Pritzker Prize-winning architects
Frank Gehry, Zaha Hadid and Tadao Ando, including Gehry’s
Guggenheim Abu Dhabi;
Client: MCS Action PR (for TDIC – Tourism
Development & Investment Company);
Involvement: Conducting TV interviews with
the architects for a promotional film and TV News Releases
for international distribution.